Great design starts with a great client to consultant relationship. We’ll work with you and your team to deliver the best solutions for your needs. Our mission is to create intelligent ideas.

Invictus Designs

Invictus Designs is an Indianapolis-based design firm founded in 2006 by freelance artist Matthew Filer. For over 10 years it has served a very diverse client base, helping small businesses, large corporations, non-profits, and individuals realize their branding, communication, marketing, and promotion goals.

We specialize in identity design/branding, responsive website design using the WordPress platform, and print media creation.

Each project begins by understanding his client’s requirements. The brand’s personality, tone of voice, objectives, and competitors are all evaluated to ensure we are maximizing our impression on our target audience.

If you have a potential project that Invictus Designs can assist you with please feel fee to contact us!

Matt Filer

Prior to launching his own freelance design firm, Matt Filer attended Ball State University.  There he obtained a Bachelors in Fine Arts with a focus in Visual Communications and Digital Media.

Key Skills

  • Photoshop
  • Illustrator
  • Indesign
  • Illustration
  • PHP (WordPress)

Our Creative Process

Excellent design is built upon a foundation of questioning, analysis and research. We’ve outlined the core steps in our process below.


1. Connect

We meet and learn about your business, target market and set goals for the project.


2. Research

We hit the books/internet to learn about your industry, target market and competitive landscape.


3. Concept Development

Here we generate our initial ideas. These are sketched out as we start to develop a design plan.


4. Design

Now that we have an idea of where we’re going the concepts are now developed digitally.


5. Present

We will showcase the designs to you explaining the rationale behind each and why they’ll be successful.


6. Revise

Using your feedback we will refine strongest design/concept into a final polished product.


7. Launch

This is the moment of truth! It is now time to reveal your brand to the world either digitally or through print.


8. Analyze

Evaluate final products effectiveness with your target market and set goals. Refine if necessary.

There are numerous ways to achieve a design solution.  Any of these solutions are established from a great process.

We’ve had the pleasure of working with some fantastic clients over the years. Here are just a few.

Got a project in mind? Let us know how can we help.